Tag: voiceovers

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The AI Challenge and Why Humans Triumph in Political Messaging

Dot matrix image of a face, representing a generative AI voice on the left, with a Neumann U87 studio recording microphone in the middle and a young African American woman on the right, representing a human voiceover talent. The background is a dark blue to lighter blue gradient of a dot matrix field and there is a white sound wave representation in the background behind the microphone.

AI Threats Against Truth and Integrity

In an era dominated by technological advancements, the battleground of political communication faces a new frontier: the rise of generative artificial intelligence (AI). As lawmakers in multiple US states grapple with the implications of AI-generated content in political messaging, the debate surrounding the ethical use of technology and the value of human-driven communication intensifies.

Generative AI presents an unprecedented challenge in the realm of political communication. Its ability to fabricate realistic images, audio, and video content raises concerns about the potential manipulation of political narratives.

According to Public Citizen, California, Michigan, Minnesota, Texas and Washington have already enabled legislation legislation to safeguard the integrity of political messaging. These legislative efforts aim to prevent the dissemination of deceptive AI-generated images, audio, or video intended to damage a candidate’s reputation and deceive voters.

The Human Factor: Embracing Authenticity and Trust

Amid the AI upheaval, the intrinsic value of human-driven communication continues to instill the truest and most honest sense of trust. Authenticity in political messaging, conveyed through genuine human voices, offers a vital counterbalance to the potential deception of AI-generated content. The ethical use of real human voices upholds transparency and fosters voter trust.

Embracing human-driven messaging signifies a commitment to ethical standards and to our fellow human, as well as safeguards the democratic process against misinformation and deceitful tactics.

By enacting laws that discourage the use of deceptive AI-generated content, lawmakers aim to reinforce ethical boundaries and protect the sanctity of political discourse. These legislative proposals to counter AI-generated deception signal the start of a much needed movement. One that gives humans the upper hand in delivering truthfulness and integrity in political messaging.

Amplify Your Message with the Power of Humanity

As technology continues to evolve, and AI continues to become more commonplace, the preservation of genuine human voices in political messaging is paramount to ensuring the credibility and trustworthiness of the candidates or causes they lend their voices to.

Connect with Jay Walton on LinkedIn
  • #politicaladvertising #politicalcampaigns #AI
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Voiceovers In Our World Are Now Everywhere

Voiceovers are Everywhere
by Dianne D. – SunSpots Productions, Inc.

We take our audio wherever we go…from our morning alarm, to the shower, to our car, on the way to class, the gym, on our dog walks, poolside and beyond.  And today, there are more and more places to hear targeted voiceover ads and political messages than ever before!  While traditional radio, TV and social media advertising buys remain marketing go-to’s, there are loads of other outlets for getting audible messages to the voting public.

Samsung Smart Refrigerator

Listen to this!  In a case study from The Trade Desk and Spotify, ads with audio boosted content recall by more than 150 percent and when combined with video and display components, recall was amplified by over 200 percent!  This article highlights some of other findings and trends.

With all that attention for eyes and ears everywhere we go, directed consumer marketing is becoming more programmatic by the minute.  That is, software designed to automate strategic ad buys on websites and apps using algorithms to specifically target our likes, dislikes, habits, and interests. But that’s a blog for another day.

The next time you’re out and about, take a listen to all the audible messages you encounter with voiceovers.  You may be surprised how certain ads follow you … and stay with you. 

Need the right voice for your audio application? We’ve got lots of them. All solid voiceover professionals and available online or call us at 407-656-3400 to discuss your needs. 

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The Political Voice of Generation Z

What Does Generation Z SoundLike?

For the impending 2020 Election; political parties, their candidates, advertisers, and the public are all wondering which age group will hold the key to swaying election results.

Bye Bye Bye…Boomers

While it’s true that Baby Boomers in their late 50’s and older generations have historically turned out at the polls most often, this upcoming election year may hold some surprising changes as the nation’s population age shifts.   *According to the Pew Research Center, Boomers are living longer and make up about 28% of eligible voters, almost equal to Gen X voters born between 1965-1980.  The next group, Millennials or the “ME generation”, born 1981-1996 have all but caught up with them at 27% of the population. The interesting discovery is that as the numbers of seniors born pre-1946 dwindle, they are nearly matched by post-1996 adults known as Generation Z, making up close to 10% of the eligible voting public.  A demographic that could tip the scale as to who will most impact upcoming elections nationwide.

The Power of Z

Generation Z is known as the “digital” generation.  These twenty-somethings have never known a time without the internet, social media networks or smart phones.  They are realistic, ethical truth-seekers who classify themselves as unique individuals with undefined identities.  The true Gen Z practices tolerance and researches to discern fact from fiction.  They are inclined to join common causes if it’s one they strongly believe in.  They want to stand out as independents with an individuality all their own.

Based on this lifetime of social media awareness and political scrutiny, the true Gen Z constituent values personal and corporate transparency. They have the communication savvy to connect with their communities with speed and confidence.

Gen Z infograph

What’s next?

So in vocal terms, what does this Generation Z sound like? You could say it’s the raspy, altruistic, fact checker with a technological expertise for video games and pursuer of just causes.  But the truer answer is…their voice is allof ours.  Constituents of this era have a unique perspective and an individual voice that resonates collectively throughout an election year diverse of all ages and ethnicities.  For Generation Z, it is the voice of inclusiveness that will be the driving force in 2020. 

Finding the right Voice Talent

How to navigate the voice search? It’s easy actually. Politicalvoicetalent.com is a service of SunSpots Productions, Inc. a global supplier of professional voice talent and creative audio production. Visit any of our web locations to listen and select qualified, pro-level, voiceover actors or call us to discuss your audio project at 800-355-SPOTS (7768) and receive personalized auditions. 

*pewsocialtrends.org – An Early Look at the 2020 Electorate, January 30, 2019 written by Anthony Cilluffo and Richard Fry

Author: Dianne D. – SunSpots Florida