What Does Generation Z SoundLike?
For the impending 2020 Election; political parties, their candidates, advertisers, and the public are all wondering which age group will hold the key to swaying election results.
Bye Bye Bye…Boomers
While it’s true that Baby Boomers in their late 50’s and older generations have historically turned out at the polls most often, this upcoming election year may hold some surprising changes as the nation’s population age shifts. *According to the Pew Research Center, Boomers are living longer and make up about 28% of eligible voters, almost equal to Gen X voters born between 1965-1980. The next group, Millennials or the “ME generation”, born 1981-1996 have all but caught up with them at 27% of the population. The interesting discovery is that as the numbers of seniors born pre-1946 dwindle, they are nearly matched by post-1996 adults known as Generation Z, making up close to 10% of the eligible voting public. A demographic that could tip the scale as to who will most impact upcoming elections nationwide.
The Power of Z
Generation Z is known as the “digital” generation. These twenty-somethings have never known a time without the internet, social media networks or smart phones. They are realistic, ethical truth-seekers who classify themselves as unique individuals with undefined identities. The true Gen Z practices tolerance and researches to discern fact from fiction. They are inclined to join common causes if it’s one they strongly believe in. They want to stand out as independents with an individuality all their own.
Based on this lifetime of social media awareness and political scrutiny, the true Gen Z constituent values personal and corporate transparency. They have the communication savvy to connect with their communities with speed and confidence.
So in vocal terms, what does this Generation Z sound like? You could say it’s the raspy, altruistic, fact checker with a technological expertise for video games and pursuer of just causes. But the truer answer is…their voice is allof ours. Constituents of this era have a unique perspective and an individual voice that resonates collectively throughout an election year diverse of all ages and ethnicities. For Generation Z, it is the voice of inclusiveness that will be the driving force in 2020.
Finding the right Voice Talent
How to navigate the voice search? It’s easy actually. Politicalvoicetalent.com is a service of SunSpots Productions, Inc. a global supplier of professional voice talent and creative audio production. Visit any of our web locations to listen and select qualified, pro-level, voiceover actors or call us to discuss your audio project at 800-355-SPOTS (7768) and receive personalized auditions.
*pewsocialtrends.org – An Early Look at the 2020 Electorate, January 30, 2019 written by Anthony Cilluffo and Richard Fry
Author: Dianne D. – SunSpots Florida